Paint with I-Phone !!!!!!!!

On Monday, June 1, iPhone owners will be able to download a free app that, with the tap of a key, lets you snap a picture of any color and instantly match it to one of the more than 3,300 hues that comprise Benjamin Moore’s color system. Here’s how the application, known as ben, works.

“Simply glide a finger across the digital photo taken with the iPhone’s built-in camera, zoom into a color, and tap the “match” key. In just seconds, a strip of colors will appear below the photo, with the closest paint match highlighted. A simple shake of the phone and ben will provide up to four coordinating colors, creating an entire harmonizing palette based on the original selection. Favorites can be saved and enlarged to the size of the iPhone screen for easier viewing. There’s access, as well, to the full spectrum color wheel, which expands or contracts by fingertip control to focus on a color preference. That, too, can be translated into a Benjamin Moore color and saved as a favorite for future reference.”

That’s right, a complete color scheme based on whatever captures your fancy without ever leaving your home or office. Email it off to your clients. No more paint decks or color samples wasting all that paper or ink. Maybe that’s the environmental tie-in.